THE XING BRAND
Single Motion Picture Company
XING 360 Ltd. (UK)
Mobile App Game Developer
We seek to make XING into a commercially successful brand that serves up our AR Game and a short form Virtual Reality experience as a first step into the world that will eventually contain the Feature Film/ Soundtrack/ Console Game productions, and other ancillary entertainment properties such as an Event Series, for the global Dance Music/ Festival fanbase.
Authenticity and alignment with the best Dance Music producers and performers is key to the success of the XING 360 game and feature film. Cast & Talent for the various XING branded productions, as well as on the Soundtrack, become our focus for promotions as much as the entertainment experiences that we offer.
Audiences always want to feel closer to the talent whose music and performance they delight in, this desire can drive downloads and merchandise sales, for example. This is a special part of what XING 360 AR has to offer – a chance to put the User/ Gamer onto the same virtual dance floor with the music creators/ DJs and Dancers/ performers whom they enjoy.
Our users will have fun exploring fantasy club environments where they can perform dance moves to Music they choose next to their friends/ other Users as well.
BUSINESS CASE
We seek to make XING into a commercially successful brand that serves up our AR Game and a short form Virtual Reality experience as a first step into the world that will eventually contain the Feature Film/ Soundtrack/ Console Game productions, and other ancillary entertainment properties such as an Event Series, for the global Dance Music/ Festival going fanbase.
