Marketing
Target Audience
Socially Connected:
Regularly share content on platforms like Instagram, TikTok, and YouTube, driven by trends and challenges.
Dance Music Enthusiasts:
Actively engaged in dance music festivals, online dance communities, and streaming platforms.
Creative and Expressive:
Interested in self-expression through dance, fashion, and music.
Primary Audience:
Ages 18-34
(Millennials and Gen Z)
Secondary Audience:
Ages 35-50 (Gen X)
Key Markets: ASIA, United States, United Kingdom
Content Creation
Market Opportunities
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Revenue Streams
Subscription Model: Introduce a premium subscription tier that grants users access to exclusive content, early releases, and additional features such as advanced choreography and high-profile dancer interactions.
In-App Purchases: Offer customization options for avatars, dance routines, and virtual accessories, allowing users to personalize their experience. Provide exclusive content from featured big-name dancers, available for purchase to enhance user engagement.
Music Partnerships: Collaborate with artists to feature their music in the app,
providing exposure and supporting upcoming talents.
Brand Integrations: Include brand sponsorships and integrations within the virtual club environments, allowing brands to connect with users through immersive experiences and targeted advertising.
MARKETING STRATEGY
IT Strategy: Leverages advanced IT infrastructure to ensure seamless user experiences and robust data analytics.
Digital Strategy: Focuses on maximizing online visibility and user acquisition through targeted ads, SEO, and content marketing.
Geo-based Storytelling: Tailors content to resonate with regional audiences, aligning with local trends and cultural preferences.
Social Media Integration: Partners with top dancers and music artists to create viral content, driving community engagement and expanding reach.
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Outshining the Competition
Just Dance: Just Dance offers choreographed routines on a screen, but XING 360 places users directly in a fully immersive AR environment, where they can dance alongside professionals, feeling truly part of the performance.
(135m+ downloads)
Steezy: Steezy provides structured dance tutorials, but XING 360 allows users to fully customize their experience, from choosing avatars to creating personalized choreography, offering a level of
personalization that Steezy cannot match.
(4m+ downloads)
Dancefitme: Dancefitme focuses solely on fitness, but XING 360 goes beyond by combining physical workouts with mental well-being, creative expression, and community interaction, making it a comprehensive lifestyle experience.
(1m+ downloads)
VALUE-ADDED & MICRO-SALES
Additional micro-sales, purchase options at user-friendly price points, will include:
MUSIC TRACKS: music options, from a bank of curated selections, will be available above and beyond the initial few that are offered as a free experience.
DANCE CHOREOGRAPHY: additional dance moves, choreography from dancer influencers who we have as Featured Performers.
AVATAR OPTIONS: Users, via AR technology, can change their own costumes and add accessories. There is an opportunity to use Artificial Intelligence assisted tools to enhance the user experience here as well.
ANIMATE YOURSELF: Users can choose to turn their videoed image into an animated character and use that in their own video creation/ downloadable video content.
ADVANCED SHARING OPTIONS: Users can choose to turn their videoed image into an animated character and use that in their own video creation/ downloadable video content.
ENVIRONMENTS: Additional venues, clubs and even festival environments will be added.
KANDI TO TRADE: Points will be represented by beaded Rave jewelry known as “Kandi”. Users will gain the Kandi for their use of the game, time spent on the platform learning, and completion of dance challenges. They can trade the Kandi with others and use it to gain more access to new features such as new music, environments and accessories.
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