MUSIC
The Music Soundtrack
The inclusion of Music selections that range across the spectrum of popular dance based genres is another attraction. Giving audiences who love Dance Music a chance to select their own moves and beats in order to design their own dance videos in cool looking virtual dance floor environments and create their own AR enhanced videos to share on their platforms as well, is a main goal for the XING 360 App Game.
Music Selections
Build a Playlist
THE MUSIC BUSINESS
Licensing Strategy: XING 360 builds a unique soundtrack by sourcing original tracks from artists, managed by a dedicated Music Department. Legal agreements secure music rights, ensuring seamless integration into the app, with choreography designed around these tracks.
Music Integration: Music is at the core of XING 360, driving the app’s narrative and enhancing user engagement. Featuring top dance and electronic genres, the music is curated to create an authentic, immersive experience that energizes the virtual dancefloor. XING 360 will also expand into diverse music channels, including K-POP, Bollywood, Latin Dance, and Afrobeats, to cater to global tastes and enhance cultural representation.
Social Media & Partnerships: The team maximizes impact through sponsor integration, label partnerships, and the production of playlists, remixes, and compilation albums. These efforts extend beyond the app, creating brand opportunities and expanding XING 360’s influence across platforms.
Rave/ EDM. Bollywood. KPOP. Latin. Afropop. HipHop. And More!
XING 360 Music Culture Channels will highlight Motion Captured Choreographers/ Dancers who teach moves from Rave/ Hip Hop/ Breakdance, Korean K-POP, Latin dance styles, Bollywood, Afropop dances and more genres. Alignment with the best producers and performers in each music genre & dance style is key to offering popular content for our global audiences.
Audiences want to feel closer to the talents whose music and performances they delight in, this desire can drive engagement/ retention/ investment of time and eventual in-app sales. This is a special part of what XING 360 has to offer – a chance to put the player onto the same virtual dance floor with the music creators/ DJs and Dancers/ performers whom they follow and enjoy.
